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The #SocialSkim – Week of August 20th

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This week in social media:

$300 Million Raised Through Facebook Birthday Fundraisers.

Asha Sharma,  Head of Product and Social good at Facebook,  released a statement saying that in its first year Facebook birthday fundraisers brought in more than $300 million to charities across the globe.
Some of the top beneficiaries included: St. Jude,  The Alzheimer’s Association, the American Cancer Society, Share Our Strength-No Kid Hungry, and the ASPCA.


Facebook Releases Topics To Watch Report

Facebook has released its latest list of “Topics to Watch”. This is worth noting because it helps marketers stay ahead of the game. Over 80% of the topics they have covered grew into much more significant movements.
Graph showing the rising discussion around console games on Facebook
Facebooks Statement Read:

In “Topics to Watch,” we regularly shine a spotlight on topics of conversation that we have seen grow consistently over 12 months on Facebook. These topics follow similar volume, variance and other measures of conversation consistent with past topics that have displayed long-term growth. We therefore expect them to continue to grow. We also highlight associated topics—these are topics that co-appear with topics identified below. Here are the latest topics on the rise.

Facebook Adds New Ways to Turn Still Image Ads Into Video Ads

This week, Facebook released a detailed list covering the ways users can turn still images into videos.  Kim Weiner, VP of North America released the following statement.

We need to design mobile-first ad creative, however, one size does not fit all. Finding the balance between speed, quality, and scale of video production can be extraordinarily difficult. We’ve found that by partnering with Facebook on creative considerations for lightweight video we can eliminate some of those barriers to deliver value for both people and businesses.

Here are all the ways users can make this conversion:

  1. Basic motion: Animate your still image by adding only one or two elements of motion in a few seconds and include a call-to-action (CTA) card at the end to drive your desired business outcome.
  2. Brand in motion: Bring the elements of your brand or logo to life in a few seconds to promote brand recognition and then add a CTA card at the end to drive action.
  3. Benefit in motion: Bring the key benefit or message of your ad to life through animation in a few seconds. This could be a product benefit, a special offer or discount, a testimonial or product variety. Highlighting the benefit will illuminate the value to your audience and adding a CTA at the end will enable them to easily take the next step toward conversion.
  4. Demo in motion: Focus motion on demonstrating how your app, website, service, product or feature works. Show people how to navigate your offerings and include a CTA at the end to enable them to seamlessly take action right from your ad.

Video Ad branding with Facebook

Linkedin Releases Top Ten Company Pages of 2018

Announcing LinkedIn’s Top 10 Company Pages of 2018
Last month Linkedin opened up for nominations for the Best of Company pages 2018. They received over 13k submissions which nominated over 945 different company pages.
Linkedin released a statement saying:

“This exemplary class features representation from around the globe, with top finishers propelled to victory by stellar employee engagement and advocacy. This serves as another reminder that when you activate and rally your team on social media, it can take your brand to the winner’s circle.”

Here are the list of winners:


Federal Agency Files Complaint Against Facebook Ads

The U.S. Department of Housing and Urban Development (HUD) has filed a complaint against Facebook for what it calls “discriminatory ads”.
Housing ads are required to follow stricter regulations according to U.S. law. For instance, ads for housing cannot discriminate based on factors like race, sex, religion, and disability among others. The complaint filed by  HUD asserts that their advertising tools allow users to restrict viewers of ads “based on race, color, religion, sex, familial status, national origin, and disability.
The complaint went on to say that users being able to target individuals based on interests can be problemsome. For instance, markets can single out individuals with interests like “assistance dog, mobility scooter, accessibility or deaf culture”.
For its part, Facebook released a statement saying:

“There is no place for discrimination on Facebook; it’s strictly prohibited in our policies. Over the past year, we’ve strengthened our systems to further protect against misuse. We’re aware of the statement of interest filed and will respond in court, and we’ll continue working directly with HUD to address their concerns.”


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