This week we are excited to feature SEO Image in our weekly spotlight.
Founded in 2002 by Alan Rabinowitz, SEO Image has quickly risen into the top ranks of the marketing world. Their dedication to customer satisfaction has resulted in them being consistently rated as one of the top SEO, online reputation, and management agencies. A quick search of any of the major marketing rating sites such as Clutch.co, TopSEO’s, and Promotion World will confirm this by having SEO Image listed as a top-10 company. They have an astounding client retention rate of 95%! The genisis of their success can be traced back to one simple fact… They know how to drive in business which leads to sales and conversions. Their team brings a breadth of marketing knowledge which gives them a higher aptitude for understanding who a company’s audience is, and how to efficiently target them.
CEO, Alan Rabinowitz, was kind enough to sit down with us and give some useful insights on what it really takes to successfully run social media for a small to medium-sized business.
Question: What is the most common goal clients approach SEO Image with?
As we often hear, Alan informed us that clients are always looking for increased sales. In his words:
“Clients don’t care about followers if they don’t convert”
As marketers, this makes sense. After all, marketing is supposed to be synonymous with sales. Building a following is not necessarily hard. Building a relevant, engaged following, on the other hand, is far more challenging.
Alan went on to note another piece of information which surprised us. His clients now are approaching him for Facebook ads more often than AdWords campaigns. He informed us that this is a recent trend for SEO Image, and gave further insights into why this switch has occurred. Alan explained that if a marketer can effectively find and target an audience on Facebook, their CAC can be significantly cheaper, and create greater brand awareness. I will note that he said this can depend on the industry sector.
Question: What can a small to medium-sized business expect to spend on ads per month to run an effective campaign?
Alan explained here that this number needs to be derived from some key metrics. A company’s marketing allocation needs to be rooted in analytical analysis. He informed us that knowing a customer’s lifetime value is crucial when setting a marketing budget. However, he did go on to say that in order to work with an agency, a company should be ready to spend “at least”, $1,000 a month on management alone.
Question: How many hours per week can a company expect to spend managing social media, and what are the most time-consuming aspects?
Here, Alan explained that content curation and strategy identification are the two most time-consuming aspects of managing social media. He said that some campaigns can take a staggering 100 hours per week to properly manage! Although he did go on to say some may only need 40 hours per week depending on their level of intricacy. In his own words:
Social media should be thought of as its own seperate science. A lot of companies have at least two full time social media people.
At Cloud Campaign, we consistently hear from companies that they barely put any effort into social media marketing. However, for many consumers, their first interaction is with a company via social media. A lackluster social presence can leave a potential customer with a negative view. As we often hear, staying dynamic and consistent on social media is crucial in our modern day marketing climate.
We would like to thank Alan for taking the time to speak with us. He was incredibly knowledgeable and brought an impressive understanding of marketing to our article.
You can learn more about SEO Image here:
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