fbpx
#AgencyLife

5 Elements of a Successful Marketing Campaign:

Marketing Campaigns can do so much more than get your product or service in front of a customer. Campaigns are what give brands their personality, tell a company’s story and make them memorable to their audience.

So often, campaigns are based on data analytics, and can feel force-fed by search engine algorithms and paid media. Sure, paying attention to your analytics may help you improve your conversion rates; but will it make your brand memorable?

In this post, I’ll dive into the 5 key elements of a successful marketing campaign.

#1: Customer Research

The first element of a successful marketing campaign is customer research. You might think you know who your customer is, but it’s often surprising to find unexpected nuances within your customer base.

When I was in college, I interned for a kids toy brand, and while we initially pictured our target customer to be a young mom, in her thirties, who run errands between her digital marketing job and soccer practice with a latte in hand – we soon found that was far from the truth. We set up a pop-up shop in LA, and I tracked the individuals who came into the store; what they picked up, how long they spent hovering around which items, and what the ultimately purchased. We found that men entered the store far more often than women, and that they were more likely to purchase multiple items than their female counterparts. What’s more, these men were not in their early thirties, but their forties and fifties.

With today’s capabilities to target advertisements based on consumer demographics, it’s so important that you get it right. Your customer may not be exactly who you think they are!

#2: Content That Resonates

Once you’ve done some customer research and have established who your true target audience is, it’ll be time to create content that resonates. Does your audience appreciate humor? Do they have time to watch a 3-minute video or will they skip past it and move on to something else? Are they more likely to browse on a computer, or will they be scrolling on their smart phone? These are all questions that you should ask yourself when putting together your content.

#3: A Content Promotion Strategy

Next, you’ll have to consider how best to promote your content. Consider the platforms that you will use to reach your audience, the time of day that they are most active, and the frequency by which you’ll target them.

If you are operating in a competitive space, also consider whether you will use paid or organic promotion. Consider the keywords that best suit your content strategy. And are there any partners or influencers that you might want to work with to help in your promotion?

#4: A Call to Action

Include a call to action to ensure that your customers know what you want them to do once they’ve seen your content. Are you trying to generate traffic to information about a new product launch? Are you looking to capture emails for future targeting? Or are you hoping they will buy your product on the spot?

Whatever the call to action is, be sure that it is clear for your audience.

#5: Campaign Analysis

Finally, you’ll want to track how your campaign is doing. As I said at the start of this blog, be sure that any analysis that you do doesn’t over power the sentiment of your campaign. With retargeting especially, consumers often feel as though they are being “watched”. Your campaigns should win business, but should do so subtly and in a non-invasive way. Some simple strategies involve A-B testing your content. And you can compare the success of a campaign on different social platforms.

When all is said and done, be sure that your content is painting your brand in a positive light, and that it tells the story that you want to tell.

There’s so much more to a marketing campaign than impressions, clicks and conversions. They are your opportunity to get in front of people and tell them who you are.

Should you be Cross-Posting Social Media Content?

Are you looking to save time scheduling social media and maximize the usage of your content? Then you should check out cross-posting! This common practice is used by social media marketers to get more bang for their creative buck, but it may not be for everyone.  In this post we’ll be diving into cross-posting, if…

Continue reading

Harness the power of YouTube Shorts with Cloud Campaign

As marketers, we’ve looked at YouTube as the 800-pound gorilla for video content. But when TikTok challenged the old silverback’s hold on the video jungle with its success using short-form video content, other platforms quickly shifted to follow suit. This means social media marketers and managers must also consider how video content impacts their services…

Continue reading

7 Reel Templates for B2B Marketers

With Instagram announcing its prioritization of video content, the pressure for creators to produce short-form video has increased. And if we’re being reel *pun intended*, creating this kind of content is intimidating!  What if the content isn’t ‘hip enough’ or “What if we misunderstood this trend?” Those doubts cross all our minds as we begin…

Continue reading

Instagram Reels Strategies for 2022

Developing and implementing Instagram Reels strategies can be overwhelming. Especially if you aren’t up to speed on Meta’s video best practices. If you haven’t heard, as of July 2022, all video posts under 15 minutes will be posted as Reels. For better or worse, you may have noticed recently that your feed is full of…

Continue reading

Introducing Pixel Perfect Preview & Instagram Account/Location Tagging!

Creating social media content on third-party platforms doesn’t always turn out how you’d expect. That’s why we created Pixel Perfect Preview – our built-in tool showing exactly how your Facebook and Instagram posts will look out in the wild. Pixel Perfect Preview will automagically appear when editing an item in your Content Library. But wait,…

Continue reading

Leave a Reply

Your email address will not be published. Required fields are marked *