fbpx
#AgencyLife

All About Reddit Marketing:

Reddit Marketing:

It’s pretty hard to ignore the elephant in the room this week – you know, the fact that users of Reddit have beat out Hedge Funds of Wall Street by driving up the price of GameStop stock, and now seemingly Dogecoin too… 

And all this got me thinking… what else is there about Reddit that I didn’t know before? Personally, I’d never frequented the site much, and couldn’t tell you much about it besides that fact that it’s a sort-of online discussion portal.

Clearly, I underestimate the power of Reddit, as I’m sure many others did too! Is there something about Reddit that we might be able to leverage in the land of Marketing?

First Off, What Even Is Reddit?

Reddit is a content sharing platform, where users can join communities, (for example, Harry Potter Fans), and post to forums called “subreddits” to connect with users who have similar interests.

Reddit users create posts which other users can then reply to with comments, and “upvote” or “downvote” to indicate whether or not they enjoyed the post, and if said post should be more or less visible to other redditors.

Similar to Facebook, Twitter and Instagram’s “like” feature, receiving more upvotes will make a post rank higher and reach a larger audience. 

Who Uses Reddit?

Oberlo states that there are currently 430+ million active monthly users of Reddit, with the most popular age range being 25-29. Currently, Reddit has more than 130,000 active “communities”, and over 2 million “subreddit” threads!

Users of Reddit can access the platform from desktop or mobile, though it’s thought that around 70% of traffic comes from smart phone devices.  

Tips & Tricks for Using Reddit:

Clearly, there’s a ton of active traffic on Reddit – and better yet – individuals are already grouping themselves based on their interests in communities and subreddits. So, seeking out your target audience can actually be fairly easy! 

According to Foundation Inc. there are some tips and tricks for creating Reddit posts that will perform better, and reach a larger audience. 

  1. Titles and headlines should have between 40-80 characters; this appears to be a sweet spot for posts that perform well.
  2. Posts that pose questions see over twice as many comments than posts that don’t. Throw in a question or two to ramp up that engagement.
  3. External links drive the most Reddit traffic, so be sure to link to your website!
  4. Video posts perform best of all, which is unsurprising since that seems universal across most social media platforms. 

Personally, I’m still pretty new to Reddit, so I’d be very curious to hear if you use it personally, or as part of your marketing efforts! One thing is very clear to me, though – at least this week, Reddit is the place to be…

Help shape the future of Cloud Campaign!

We’ve made it easier to request feedback and updates to make Cloud Campaign even better for you! Transparency is part of our DNA – as is building software to help agencies scale. So, we’re probably a little too excited to roll out our new feedback tool that brings your voice to our product roadmap. What…

Continue reading

Introducing the new and improved cloudcampaign.com!

https://i.imgur.com/0jh440N.gifv Cloudcampaign.io is sunsetting, but we couldn’t resist dropping a few Easter eggs for you on our new website, www.cloudcampaign.com. Follow the steps below to win an embroidered Patagonia backpack! 1. Visit www.cloudcampaign.com and screenshot the 5 photos of Benny the Dog across our site. 2. Reply to this email or DM  us on social with your screenshots. 3. The first 3 to find…

Continue reading

Building, Growing, and Selling Your Marketing Agency

Couldn’t make it to this month’s Agency Mastery Series? We got you! Check out our conversation with Jason Burby, author of Actionable Web Analytics and Does It Work, as we discuss how to form, grow, and eventually exit your marketing agency. In this recorded live interview, we cover: How to establish your nicheBuilding your brand and authorityHow to go to…

Continue reading

How to Price White-Label Software

One of the most exciting trends we’ve seen emerge over the past two years is the rise of DIY SaaS, also known as white-labeling and reselling software. In this post, we will explore how to price white-label software when creating your social media marketing pricing. If you’re interested in how to use white-label social media management software…

Continue reading

Leave a Reply

Your email address will not be published. Required fields are marked *